Washington, D.C.-Today, ONE announced that marketing marvel Jeff Davidoff has joined the global anti-poverty advocacy group as its new Chief Marketing Officer.  In this role he will lead the group’s global branding & marketing efforts.  Davidoff comes to ONE with more than 20 years of marketing & communications experience on both the client and agency sides of the business.

Most recently he served as Chief Marketing Officer for Orbitz Worldwide, leading marketing for Orbitz.com and Cheaptickets.com.  Prior to that, Davidoff spent six years as Vice President of Brand Marketing & Communications at Whirlpool Corporation responsible for Whirlpool, Maytag, Amana, KitchenAid and Jenn-Air brands.

Davidoff was also a founding member of UPSHOT, an integrated marketing agency with a blue chip client roster including Coca-Cola, Anheuser-Busch, SONY, and Mirage Resorts.  He received his MBA from Northwestern University’s Kellogg School of Management, and his BA from Dartmouth College.

“Jeff brings a wide range of experience and marketing expertise to this role,” said ONE’s CEO David Lane. “ONE’s ability to advocate our mission-an end to extreme poverty – will be improved by a stronger brand and more creative campaigning. We are eager for Jeff to take our brand to the next level.”

“I couldn’t be more proud to be joining ONE, and am inspired by the opportunity to grow the brand and its membership and influence around the world,” said Davidoff.