[TV stations interested in airing the PSA should contact Meagan Bond at [email protected] or 202-495-2817.]

WASHINGTON – The ONE Campaign is flipping the script on the traditional celebrity-driven public service announcement (PSA) and is instead highlighting the work of the not-so-famous men and women who are committed to the fight against extreme poverty. Its latest PSA, Halfway There, celebrates the fact that millions of ordinary Americans have joined ONE to help accomplish something extraordinary – cutting poverty in half globally in the past decade and a half.

We are proud to shine a spotlight on some of our most passionate and committed activists,” says ONE US Executive Director Tom Hart. “This PSA recognizes that our organization’s accomplishments wouldn’t have happened without the dedication and hard work of Americans of all stripes who believe in the importance of life-saving foreign assistance programs.

Halfway There was conceived and produced pro bono by ONE supporters at Reel FX, an animation, visual effects, and design studio based in Dallas and Santa Monica, and 3Headed Monster, a story, design, and technology agency based in Dallas. It imagines a world where Dr. Martin Luther King or Nelson Mandela had given up halfway through their missions to make lasting change. It implores viewers, too, to remain committed to the fight against extreme poverty and features ONE members affirming their commitment to remaining in the fight until we finish the job of fully eradicating it.

We’re honored to join together with ONE and 3Headed Monster to deliver such an important message,” said Steve O’Brien, CEO of Reel FX. “It’s important for our studio to not only support causes such as the continuing fight against poverty which resonate globally and locally, but also to draw attention to those who work daily to create the change we’ve seen over the past decade and a half. Let’s help them finish the job.

[TV stations interested in airing the PSA should contact Meagan Bond at [email protected] or 202-495-2817.]

ABOUT REEL FX

Reel FX develops and produces animated films and short form content. The company’s feature slate, released under its Reel FX Animation Studios banner, includes The Book of Life with Twentieth Century Fox, which will be released in theaters on October 17^th, 2014 and an adaptation of the Beasts of Burden graphic novel. Reel FX’s first full-length animated feature, Free Birds, was released by Relativity Media on November 1st, 2013, grossing over $110 MM worldwide.

Based out of Dallas, Texas, Reel FX launched its feature length development and production slate in 2010 after almost 20 years of experience as an award-winning one-stop studio for the creation of animated content including films, special attraction/live venue projects, commercials, and interactive projects for companies like Fox, Warner Bros., DreamWorks Animation and Universal Studios. The studio maintains a short form division focused on commercials, music videos, theme park attractions and virtual reality content.

Since starting the development and production of feature films, Reel FX has aligned itself with some of the most recognized and respected names and brands in the entertainment industry for its projects including Free Birds (Jimmy Hayward, Scott Mosier), The Book of Life (Guillermo Del Toro, Jorge R. Gutierrez), the Beasts of Burden adaptation (Dark Horse Comics, Andrew Adamson, Aron Warner).

ABOUT 3HEADED MONSTER

3Headed Monster is a new model creative agency that describes itself as a super-mutant combo of story, design and technology – the three essentials of modern marketing. The agency is based in Dallas.